According to the Association of American Publishers, e-Book sales in February were up over 200 compared to the same month in 2010. Mass market paperback sales dropped 43% for the same period. This report tracked 16 publishers.
For February 2011, e-Books ranked as the #1 format among all categories of Trade publishing (Adult Hardcover, Adult Paperback, Adult Mass Market, Children’s/Young Adult Hardcover, Children’s/Young Adult Paperback).
This one-month surge is primarily attributed to a high level of strong post-holiday e-Book buying, or “loading,” by consumers who received e-Reader devices as gifts. Experts note that the expanded selection of e-Readers introduced for the holidays and the broader availability of titles are factors.
Additionally, Trade publishing houses cite e-Books as generating fresh consumer interest in–and new revenue streams for–“backlist” titles, books that have been in print for at least a year. Many publishers report that e-Book readers who enjoy a newly-released book will frequently buy an author’s full backlist.
- Ebook sales pass another milestone (guardian.co.uk)
- Sales of ebooks in February pass sales of US paperbacks (teleread.com)
- Go Read This | E-books overtake US paperbacks (eoinpurcellsblog.com)
- Kindle, Nook or iPad? How to Choose the Right eBook Reader for You (lifehack.org)
- E-book costs: What can be done about e-book pricing? (writeblack.com)